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Simply Complex

An Interview with Rich Antoniello

New media pioneer, Rich Antoniello, shares with us what it takes to capture today's millennial attention & how to maximize overall reach while maintaining a niche-first strategy. 

Rich is currently the CEO of Complex Networks, a 50/50 Joint Venture backed by Verizon and Hearst. Rich was previously a co-founder of Complex Media, which was sold to Verizon & Hearst for a reported $300m (approx.) Complex Media properties include Pigeons & Planes, Sole Collector, Complex TV, First We Feast & Collider. Overall, the properties under the Complex Networks umbrella generate more than 500 million videos views a month and have a combined social following of over 75 million users.


3 comments


  • David G

    Brilliant.


  • Todd W

    Rich is a sharp guy…with a keen sense of consumer behaviors for his audience(s). Good stuff.


  • Jenny

    Great! I love Complex!!!


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